On Black Friday, a gentle reminder that material things rarely bring lasting contentment and happiness.
Is this the real world or is it fantasy?
Glowing billboards. ‘Reality’ television. Instagram influencers. Golden yellow arches crowding large city centers. Fake bodies, fake personalities, fake plastic trees.
Flooded with information, memes and seductive advertisements.
McDonalds – I Am Lovin’ it. Nike- Just Do It. Coca-Cola – Taste the Difference. Apple – Think Different.
Manufactured desires. Manufactured appearances.
Passive spectators. Passive consumers.
Welcome to the age of the spectacle. A world of carefully crafted images and illusions. Fiction becomes reality and the ‘real world’ becomes undesirable.
Even prior to the advent of the internet and social media, French theorist Guy Debord recognized modern societies obsession with appearances and images. In his seminal book The Society of the Spectacle, Debord…
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