From the Archive: As Christmas shopping is around the corner, another reflection on the superficiality and hollowness of consumerism.
“Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need, and the things you own, end up owning you.” Fight Club
You can view the article by clinking on the link below
https://alifeofvirtue.ca/2020/08/19/the-modern-alienated-individual-a-closer-look-at-fight-club/
We achieved everything we ever wanted and more. We’ve built technologies which elevate humanity to the status of gods. We’ve tamed and controlled nature to align with our needs, and built industrial playgrounds for the flourishing of economic progress and industry.
Yet underneath the bright screens, fancy clothes and luxury cars lies an individual who is deeply disconnected with the world. They pride themselves in their status but are unable to authentically connect with others. They feel like strangers in their own society, feeling the pull to conform with the latest trends in consumer products.
I do not wish to seem naïve or ignorant. I of course value the comforts and opportunities that living in the 21st century has afforded me. However, despite all this exponential progress, I think we have to remember what we have lost in modernity. With our laser focus economic growth and individualism we have…
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A Life of Virtue: Philosophy as a Way of Life 
To the extent that you own something, it also owns you. Make sure that what you own is worth the pain of ownership.
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Indeed:)
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